Facebook Marketing ? Facebook Ad Tips

Facebook Ads are a great way to effectively expand your marketing. Consider the facts. Facebook is the most powerful and influential social networking site on the planet. It has more than 500 million users and that number is rapidly expanding. 50% of users check into their accounts every day. Using a Facebook marketing strategy makes it easy to build brand awareness and even social awareness. And it’s easy to target your potential customer and build a large list of potential prospects.
Once you have set up a Facebook Fan Page for your business it’s quite easy to create a Facebook Marketing campaign using Facebook Ads.
The Ad title is set by default. It’s the name of your Facebook page, and this can’t be changed. What you can change though is the caption or the short description placed below the photo. When it comes to captions, short and concise is most important. Don’t feel that you have to use every last character. It’s important that the first sentence grabs you right away.
Note: Even if you don’t have a fan page, you can still use Facebook Ads as long as you have a Facebook profile. The ad title then can be anything you want as long as it is within Facebook’s terms of service.
One of the easiest ways to grab an audience is with a question rather than a direct call to action. Instead of saying “visit my website to learn how to reduce your tummy size” say, “Want to know this one trick for a smaller tummy?”
The general rule is to use good-quality photos; clear and colorful. Choose photos that are self-explanatory, dogs for a dog breeders’ site or jewelry for jewelry site although this rule can be broken if paired with an equally-witty caption. For example, a photographic company could use a really bad pixelized photo and pair it up with a challenging statement like ‘Think you can take better shots than this?’
Never place your logos as the photo unless you’re aiming for branding or are already a well-known company.
One Facebook marketing technique that is proven to work just about every time is a photo of an attractive, smiling woman facing the camera. And it doesn’t seem to matter what you are selling either.