Communication Revolution Begins as Newspapers Die

Now, the world is defined by the moment consumers began choosing social media communication and cell phone texting over traditional communication methods.

Most people receive text alerts of daily news on their cell phones or have applications that feed it to them directly, removing the need for purchasing a printed newspaper. This creates a challenge for businesses to reach consumers with a method they understand.

On April 27, 2009, New York Times reporter Tim Arango reported that just in 2009 on average, which may not sound like a resounding cry for help, until you hear all of the statistics.

The top 25 newspapers in the U.S. all, in 2009, reported declines in circulation except for the Wall Street Journal, primarily because it is a must have for businesses and investors. According to the Audit Bureau of Circulations, in the 2009 New York Times article, the ! (click to read Arango’s full article)

“One shouldn’t be in denial that this represents people quitting newspapers to get news from the Web,” Mr. [Rick] Edmonds said. Edmonds during the interview was the media business analyst at the Poynter Institute, a nonprofit organization that owns The St. Petersburg Times in Florida.

Gannett, the largest newspaper publisher in the U.S., has reported an increase in profits for the second quarter of 2010. The company’s secret however is not printed newspapers, it is other magazines as well as a Yahoo partnership for online advertising using behavioral analysis of online readers. (read more…)

Since the fall of 2008, newspaper sales have declined at an accelerated rate, confusing many business owners about how to reach consumers.

“Newspaper Web sites attract , on average, according to an analysis by Nielsen Online for the Newspaper Association of America,” (Business Insider the Wire, July 16, 2010).

Internet advertising expands a business’s reach a million times beyond what a printed newspaper is able to offer. With that benefit, comes a challenge in understanding the World Wide Web, what online advertising sites work and for who.

This is precisely why newspapers, magazines and other print publications are now focusing more heavily on online readership offering partnerships with Google, Yahoo and other behavioral-based search engines to produce online advertising in an effort to ward off the death of newspapers.

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Sanchez covers news based on his chosen Twitter lists and feeds and fans can message him during the two hour TV program. He single handedly changed consumers interaction with TV news, yet, print publisher seem married to stagnet written material rather than interactive reader experiences. Webinars or online community meetings could even be options for online newspapers.

Advertisers now rely on paid online advertising, social media advertising both paid and free as well as article submission sites to influence consumers.

If texts are preferred over cell phone calls, as reported in the Wall Street Journal, then I wonder what our children will be talking about when the next communication revolution breaks? Will news be around in the same manner? What is the futures of newspapers?

DREAMFly Marketing provides media analysis as a marketing consultant and strategic business marketing planner.