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Senin, 31 Oktober 2011

Google Adwords: Whenever you type in your address www.google.com a page opens

Whenever you type in your address www.google.com a page opens and then you put your keyword in search area provided by Google. For any keyword, in matter of few seconds Google display hundreds of pages in front of your matching with your key words. If you notice on the right side of that result page, at the right side of your page, you will see a title “sponsored ads” and then few numbers of ads with brief description and link to website is showing. These ads are coming on your computer screen with the courtesy of Google Adwords. With Google Adwords, one can create ads for his business very easily even without hiring any advertising guru. If a company is selling food products for infants and have very good made website and now plans to advertise it all over internet, he contacts Google and Google gives the option of Google Adwords. What company needs to do is to bid higher for the type of ads she wants to give, higher the bid is, higher are the chances to be visible all over the internet. What happens that when you search for food for infants through Google search, it gives you thousands of results and also shows the ad of that particular company on the right side of your search result, if its description tells you what you are looking for, you will naturally click to that ads and reach at the company’s website. For that click, company has to pay Google from few cents to several dollars, it depends on the product company is selling or advertising through that particular ads.



After having your search results, you ignored the company’s ad and click to one of the site which is shown in the Google search. From that site, you noticed the ad of same company and you clicked that ad and reach the site, the scenario of ad is changed now. Now Google is working here.



Now as you have reached at your desired destination or desired company’s site. You may purchase from that site or you may only take some information and close your browser. But there is a system working behind which took you to that particular site. You clicked to the site on search page which was giving you information about food for infants. You entered that site, get information and then clicked the food providing company’s site to get the desired product. Another made a very good site or and entered into a contract with Google and agreed that Google will place ads on his website according to his contents for which he will be paid a certain amount which can be range from a few cents to several dollars. When you clicked that ad, Google counted your clicked in favor of that person and will take charges from that food providing company and will share the revenue with the first site.



Many people especially new comers are earning good amounts from these programs. The requirement is that you own a or website and you follow the rules set by Google and there is no reason that you don’t earn from Google or Google Adwords.

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